We innovate meaningful and effective ENDS solutions that enable you to be the best version of yourself.
Towards a smoke-free world
Building a global brand
NASTY Worldwide was founded in 2015 in Tampin, Malaysia and began as an e-liquid manufacturer. Focusing on R&D of trend-setting flavours and fresh brand designs, NASTY quickly began penetrating markets and garnering a large following across Europe and the Americas with its award-winning creations.
At the heart of NASTY is our Nasty LABS R&D Centre which provides end-to-end services for OEM clients around the world. Today, we design, develop and market a complete ecosystem of Electronic Nicotine Delivery Systems (ENDS) solutions with established offices in Indonesia, India, USA, UK, UAE and South Korea.
There are over 1.1 billion smokers addicted to a fatal habit. 4 out of 5 of them live in low and middle-income countries where the challenges of daily survival supersedes health care.
Now imagine a solution that could prevent over 7 million deaths annually and help hundreds of millions of people live healthier and more productive lives.
Our mission at NCIG
To develop and deliver a continuously improving ecosystem of solutions that evolves with the ever changing needs of smokers.